Quality is fundamental to our approach to producing superior products at AP Fine Foods Limited and is reflected in everything we do.

We are continually investing in the facilities within our businesses and training and developing our staff so that they are focused on delivering quality in everything they do. Through expertise, knowledge and insight built up within our businesses and product areas, we have real pride in delivering good quality, innovative products to our customers.

We are BRC Grade AA accredited and our commitment to Product Safety and Quality are well reflected in our company-wide Quality Management System (QMS).

We believe that our long term success depends upon continuous improvement in everything we do:  better products for the consumer, better service to our customers and opportunities for our staff, whilst becoming more efficient as we do it.  

Delivering quality customer service is all about understanding market trends, seizing opportunities, being category experts and leaders in innovation, knowing our customers inside out, and getting our products to them in the most efficient ways. 

We are also focused on devising new manufacturing techniques, packaging and streamlined systems to help us deliver on quality every time.